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Instead of competing with international brands, let’s refine home products –Sanusi

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Tope Omogbolagun

The Emir of Kano, Mallam Muhammad Sanusi II has said that Nigerians do not need to compete with international brands.

He shared this as part of the nuggets from the second Kano Economic and Investment Summit via his Instagram page.

He said, “We should create our own products. We invite people from all over the world to come build industries here, employ people here and make money.

“Nigeria can produce all the bags and shoes we need in this country. Imagine the number of school children using what we produce. I want to assure you that Kano has its ways of resolving conflicts.

“The problem with Nigeria is, we import what we can produce. The first attraction to investors is public power supply, second is water and third is funding.”

He also revealed his plans to revive Kano State economy and how much it will help in taking the nation out of recession.

“We want to produce oil in Kano for the local market and not for the international market; we want to grow our local products.

“It is about giving farmers right education, how to do the right things, working with them, and giving them access to market.

“We have worked with farmers in Kano and Kaduna states; we have seen the borrower anchor programme in agriculture. It is therefore easier to double our investment in the agriculture sector to get it right.

“We want to see the return of groundnut pyramids, but we don’t want to see Kano exporting groundnut. We want to see them in the oil mills where it would add value to local economy,” he said.

The emir ended by urging investors to come to Kano market. “I urge foreigners to come and invest in Kano,” he urged.

See the Instagram post:

For centuries, Kano State has been the commercial nerve center of the Northern Nigeria. I have repeatedly made it clear that economics was not rocket science, and Nation states that have developed accorded much emphasis on value creation, and these are often achievable through agriculture produce because it takes little to double or tripple the outcome. If there’s one thing I’ve learnt in the last three decades in Nigeria, it’s that economics is not a rocket science. We want to produce oil in Kano for the local market and not for the international market, we want to grow our local products. It is about giving farmers right education, how to do the right things , working with them, and giving them access to market. We have worked with farmers in Kano, and Kaduna states, we have seen the borrower anchor programme in agriculture, its therefore easier to double our investment in the agricultural sector to get it right. we want to see the return of groundnut pyramid, but we don’t want to see Kano exporting groundnut, we want to see them in the oil mills where it would add value on the local economy. We don’t need to compete with international brands, we should create our own products. We invite people from all over the world to come build industries here, employ people here and make money. Nigeria can produce all the bags and shoes It needs in this country, imagine the number of school children using what we produce. I want to assure you that Kano has its ways of resolving conflicts. I urged foreigners to come and invest in Kano. The problem with Nigeria is we import what we can produce. The first attraction to investors is public power supply ,second is water and third is funding.

A post shared by Muhammadu Sanusi II (@sanusilamidosanusi) on

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